Margin per customer ÷ CAC

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Gross margin per customer in the first 6 months divided by CAC, weighted by the size of mature cohorts.

Formula

6-month margin ÷ CAC (weighted)

Where the AI finds it

get_cohorts → summary.margin_to_cac_ratio

How it is verified

Only the field's presence is tested; the formula has no calculation test yet · MT-09

Ask it like this

For [store], show margin per customer ÷ CAC for the cohorts of the last 12 months (get_cohorts).

Can be broken down by

First observed purchase monthget_cohorts

Used in prompts

How long until a customer pays back acquisition?

From the same tool

First-observed customers per cohortcohort_first_observed Cohort repeat ratecohort_repeat_pct Cumulative gross margin per customercohort_margin_per_customer Cohort blended CACcohort_cac Payback monthpayback_month

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