Cumulative gross margin per customer

Store excl. VAT after refunds core

Sales excl. VAT after refunds minus COGS, accumulated per customer month by month from the first order. Excludes shipping, operations and fixed costs.

Formula

Σ (net sales − refunds − COGS) ÷ new customers, cumulative

Where the AI finds it

get_cohorts → cohorts.*.cumulative_gross_margin_per_customer

How it is verified

Calculation checked against hand-computed values · MT-33 · CohortService::cohorts

Ask it like this

For [store], show cumulative gross margin per customer for the cohorts of the last 12 months (get_cohorts).

Can be broken down by

First observed purchase monthget_cohorts

Used in prompts

How long until a customer pays back acquisition?

From the same tool

First-observed customers per cohortcohort_first_observed Cohort repeat ratecohort_repeat_pct Cohort blended CACcohort_cac Payback monthpayback_month Margin per customer ÷ CACmargin_to_cac

Connect Claude or ChatGPT to seenly.ad and ask for this figure on your store, for any period, with its basis and verdict.

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