Average order value

Store excl. VAT after refunds core

Sales excl. VAT after refunds divided by orders. Includes billed shipping.

Formula
sales_excl_vat_after_refunds ÷ orders
Where the AI finds it
get_performance → store.aov_excl_vat_after_refunds
How it is verified

Calculation checked against hand-computed values · MT-48 · McpPerformance::window

Ask it like this
For [store], show average order value for the last 30 days compared with the previous 30 (get_performance, compare=previous_period).
Can be broken down by
Day, week or monthget_performance
Used in prompts
Prepare the monthly client review Weekly client report Find unusual changes Yesterday's pulse Where did the profit go? Is our growth healthy? Which channels drive profitable growth? Are we on track this month? What the customer base looks like Which channels bring real sales? How much email matters
From the same tool
Ordersorders Sales incl. VAT, before refundssales_incl_vat_before_refunds Sales excl. VAT, before refundssales_excl_vat_before_refunds Refunds excl. VATrefunds_excl_vat Sales excl. VAT, after refundssales_excl_vat_after_refunds Cost of goods (COGS)cogs Ad spendad_spend Platform-claimed revenueplatform_revenue Platform-claimed conversionsplatform_conversions Platform ROASplatform_roas Cost per clickcpc MER (marketing efficiency ratio)mer Ad spend as % of salesad_share Customerscustomers First-seen customersfirst_seen Returning customersreturning Business resultbusiness_result Figure verdictverdict

Connect Claude or ChatGPT to seenly.ad and ask for this figure on your store, for any period, with its basis and verdict.

Connect